Revenue from app : moving to {free+ads} or premium

Filternet app has completed 20 months on Android Play Store.

We tried many techniques, videos, price changes($5 to $20) but the retention stays poor.

Users remove the app, once they see a 7-day FREE trial ending in choice for purchase. Many users have asked over phone, ‘free nahin hai’ ( Isn’t it free? )

Now I have 63,469 installs and 61,333 removals. Net users 2,136 only.


From an article by Malcolm Gladwell, in New Yorker

“From the consumer’s perspective, there is a huge difference between cheap and free,” Anderson writes. “Give a product away, and it can go viral. Charge a single cent for it and you’re in an entirely different business. . . . The truth is that zero is one market and any other price is another.”

Filternet app will go freemium way

  • Basic feature FREE with in-app Ads
  • Users can upgrade to premium version. Premium version won’t show ads, unlock some advanced features and offer technical support.

[Will keep you posted]

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